The Impact of Digital Transformation on the Competitiveness of Manufacturing Enterprises
In the context of the integrated development of China's real economy and digital economy,the digital transformation and upgrading of the manufacturing industry has become an important meas-ure to enhance the market competitiveness of enterprises and an important direction for China to build a manufacturing power.Based on this,this paper uses the data of listed manufacturing companies from 2012 to 2022 to empirically test the impact of digital transformation on enterprise competitiveness and the mechanism of technological innovation between them by using a fixed effect model,and further ex-amines the regulatory role of supply chain concentration.The results show that digital transformation can significantly promote the competitiveness of enterprises,and this result is still valid after a series of robustness tests.The mechanism analysis shows that digital transformation can improve the competitive advantage of enterprises by promoting technological innovation,and the concentration of supply chain negatively regulates the relationship between digital transformation and enterprise competitiveness.Het-erogeneity analysis shows that the promotion effect of digital transformation on enterprise competitive-ness is more obvious for non-state-owned enterprises and large and medium-sized enterprises.The re-search results are helpful to clarify the relationship between digital transformation and enterprise com-petitiveness,and provide a theoretical basis for the transformation and upgrading of manufacturing in-dustry.
digital transformationenterprise competitivenesstechnical innovationsupply chain con-centrationfixed effect model