Frontier science popularization is an important driving force for promoting technological innovation.Research has found that the uneven development of cutting-edge science and technology in Zhejiang Province,the shortage of science popularization talents,and the imperfect market incentive mechanism for the development of science popular-ization industry have seriously hindered the development of the science popularization industry in Zhejiang Province.Therefore,based on summarizing excellent experiences and practices,we should further improve our political stance,gather ideological consensus,and build a futuristic science popularization work team;Focusing on cutting-edge tech-nology,integrating power resources,and improving the collaborative mechanism of science popularization among multi-ple entities;Innovate development ideas,encourage enterprise participation,and build a scientifically popularized market incentive mechanism;Highlight the leading function,build a science popularization brand,and promote the it-eration and upgrading of science popularization methods in the new era.