International language service for time-honored brands is a knowledge ecosystem where dialogues between locality and globality,and tradition and modernity take place.The current study explores the knowledge processing,discourse reconstruction,value creation and knowledge transfer in the ecosystem within the theoretical framework of transknowletology,esp.the principles of real meanings,full preparations and target text aesthetic conceptions,highlighting the double-directional knowledge transfer and the subjectivity of the service team.The study recognizes that the international language service is in nature an innovative knowledge service across national and cultural boundaries that may function as a form of knowledge making,value creation,cultural communication and business consultation.
关键词
国际语言服务/知识翻译学/知识生态系统/知识服务/老字号
Key words
international language service/transknowletology/knowledge ecosystem/knowledge service/time-honored brands
维普
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