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科学家精神的具象化传播:叙事体系、媒体矩阵与互动机制

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在新时代主流意识形态走向具象化传播的趋势下,科学家精神在全媒体传播生态中仍存在传播范围有限、针对性与传播力不强的现实困境.因此,科学家精神传播的跨媒介叙事体系应当建立"元叙事体系搭建——跨媒介传播调试——自互动参与机制"的科学家精神传播路线,搭建有效的叙事框架,建立起跨媒介、多模态的科学家精神传播渠道,构建科学家精神传承与传播的互动参与机制,将叙事体系、媒体矩阵、互动机制有机结合,以达到对科学家精神更为精准和有效的传播.
Concretized Communication of the Spirit of Scientists:Narrative System,Media Matrix,and Interactive Mechanism
In the trend of concretized communication of the mainstream ideology in the new era,the spirit of scientists still faces challenges in terms of limited dissemination scope,lack of targeted communication,and insufficient communicative influence within the all-media communication ecosystem.To address this reality,it is imperative to establish a cross-media narrative system for the dissemination of the spirit of scientists.Following the route of"building the meta-narrative system-cross-media communication adjustment-self-interactive engagement mechanism"in the dissemination of the spirit of scientists,constructing effective narrative frameworks and establishing cross-media,multimodal channels for the dissemination of the spirit of scientists.Additionally,it requires the creation of interactive engagement mechanisms for the inheritance and dissemination of the spirit of scientists,seamlessly integrating narrative systems,media matrices,and interactive mechanisms to achieve a more precise and impactful communication of the spirit of scientists.

the spirit of scientistsconcretized communicationcross-media narrativemedia matrix

张新俏、杜智涛

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中国社会科学院大学新闻传播学院,北京,102488

科学家精神 具象化传播 跨媒介叙事 媒体矩阵

中国社会科学院大学新文科学术研究项目国家社科基金国家应急管理体系建设研究专项

201190382023820VYJ014

2024

科技智囊
北京市科学技术研究院

科技智囊

ISSN:1006-3676
年,卷(期):2024.(2)
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