Concretized Communication of the Spirit of Scientists:Narrative System,Media Matrix,and Interactive Mechanism
In the trend of concretized communication of the mainstream ideology in the new era,the spirit of scientists still faces challenges in terms of limited dissemination scope,lack of targeted communication,and insufficient communicative influence within the all-media communication ecosystem.To address this reality,it is imperative to establish a cross-media narrative system for the dissemination of the spirit of scientists.Following the route of"building the meta-narrative system-cross-media communication adjustment-self-interactive engagement mechanism"in the dissemination of the spirit of scientists,constructing effective narrative frameworks and establishing cross-media,multimodal channels for the dissemination of the spirit of scientists.Additionally,it requires the creation of interactive engagement mechanisms for the inheritance and dissemination of the spirit of scientists,seamlessly integrating narrative systems,media matrices,and interactive mechanisms to achieve a more precise and impactful communication of the spirit of scientists.
the spirit of scientistsconcretized communicationcross-media narrativemedia matrix