Cross-media Narrative Empowers the Spread of the Spirit of Scientists
[Research purpose]The diversification of media forms provides a rich carrier for the spread of the spirit of scientists.It is of great significance to explore the use of cross-media narrative as a strategy to achieve innovative breakthroughs in spreading the spirit of scientists.[Research method]Based on the cross-media context,following the logical path of"communication practice-value presentation-empowerment mechanism",this article unfolds the research,and explains the spread strategy of the spirit of scientists of collaborative narrative,issue segmentation,multiple situations and clear communication positioning.It is pointed out that the communication value of the spirit of scientists is to meet individual needs,enhance collective scientific literacy,and create a scientific communication atmosphere.It facilitates change and achievement in cognition,attitude,and behavior through dimensional reduction communication,enriching narratives,and making good use of algorithms.[Research conclusion]Based on this,in a cross-media context,it is necessary to take into account both internal and external aspects,proceed from shallow to deep,and balance priorities with urgency.We should deepen the vertical field,innovate the production system,and create collaboratively with multiple elements to enhance the effectiveness of the spread of the spirit of scientists.
cross-media narrativethe spirit of scientistscollaborative narrativefission propagationscientific literacy
国家科技期刊平台
NSTL
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