Build the Bridge of Communication between Technology News and the Public in the Information Society
[Research purpose]It aims to explore the challenges faced by the dissemination of technology news in the information society and ways to enhance the dissemination and influence of technology news in the information society.[Research method]Employing literature analysis and case study,this paper investigates the practical dilemmas and targeted responses of the dissemination of technology news in the information society.It attempts to analyze three communication paradigms for journalists to improve their professional skills in technology reports.Furthermore,it briefly discusses public communication strategies for media platforms to enhance the influence of technology news from four dimensions.[Research conclusion]In the information society,there is a realistic dilemma of"one increase and two decreases"in the dissemination of technology news.They are an increase in the difficulty of curbing rumors,a decrease in the authenticity and accuracy of technology news,and a decrease in public attention and understanding respectively.The response goals can be targeted at corresponding"one decrease and two increases":reducing difficulties of containing rumors,improving the authenticity and accuracy of technology news,and increasing public attention and understanding.To achieve this response goal,we can build a communication bridge with the public and enhance the influence of technology news from both the perspectives of journalists and media platforms.At the level of journalists,the bridge of logical communication can break down professional barriers,the bridge of interactive communication can eliminate temporal and spatial barriers,and the bridge of empathetic communication can bring psychological distance closer.At the level of media platforms,starting from the four dimensions of brand maintenance,channel expansion,technological progress,and audience selection,corresponding public communication strategies are adopted to bridge the communication between media platforms and the public,continuously improve the reputation and reliability of the platform,and enhance the credibility and influence of the media.This is the fundamental way of enhancing the influence of technology news.
technology communicationscientific literacyscience popularizationonline rumorsissues and strategies
国家科技期刊平台
NSTL
万方数据
