Theoretical Logic and Practical Pathways:The Prospect of Chinese Modernization in New Energy Vehicles Brand Narrative
[Research purpose]China's new energy vehicles promote China's transformation from a manufacturer of quantity to one of quality,which is a vivid practice of high-quality development and has a profound and self-consistent logical relationship with Chinese modernization.Understanding the interaction logic between China's new energy vehicle brands and Chinese modernization holds significant strategic value and practical implications for building competitive national brands and expanding the influence of Chinese modernization.[Research method]This study explores the theoretical link between Chinese modernization and brands through literature research,and the practical pathways with specific cases.[Research conclusion]Chinese modernization empowers the development of new energy vehicle brands.The modernization of a huge population promotes the emergence of brands,the modernization of common prosperity for all stimulates consumption momentum,the modernization of material and cultural-ethical advancement raises brand value,the modernization of harmony between humanity and nature empowers brand image upgrading,and the modernization of peaceful development enables brand internationalization.Chinese new energy vehicles utilize brand narrative strategies to tell the story of Chinese modernization process.It tells the story of the transformation from Made in China to Smart Made in China through surface information,enhancing the attraction of China's development stories through outward narrative information,demonstrating cultural confidence through deep cultural information.
new energy vehiclesnational brandChinese modernizationbrand narrativebrand equation
国家科技期刊平台
NSTL
万方数据
