科技智囊2024,Issue(12) :54-63.DOI:10.19881/j.cnki.1006-3676.2024.12.07

类ChatGPT人工智能技术嵌入网络舆情决策的价值、风险及其防控

The Value,Risks and Prevention of Embedding ChatGPT-like Artificial Intelligence Technology in Online Public Opinion Decision-making

周伟 周于琬
科技智囊2024,Issue(12) :54-63.DOI:10.19881/j.cnki.1006-3676.2024.12.07

类ChatGPT人工智能技术嵌入网络舆情决策的价值、风险及其防控

The Value,Risks and Prevention of Embedding ChatGPT-like Artificial Intelligence Technology in Online Public Opinion Decision-making

周伟 1周于琬2
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作者信息

  • 1. 西北政法大学政治与公共管理学院,陕西,西安,710100
  • 2. 四川文理学院文学与传播学院,四川,达州,635000
  • 折叠

摘要

[研究目的]类ChatGPT人工智能技术嵌入网络舆情决策是大势所趋,二者的有机结合有助于提升网络舆情决策能力和水平,因此,研究这一嵌入的价值与风险对推动网络舆情决策朝着人机协同的智能决策发展具有现实意义.[研究方法]以描述性研究的方式介绍了类ChatGPT人工智能技术在网络舆情决策中的地位及应用现状,分析类ChatGPT人工智能技术嵌入网络舆情决策的价值,研判其风险,并在此基础上提出防范措施.[研究结论]类ChatGPT人工智能技术与网络舆情决策的结合,有助于网络舆情决策问题的确认、信息的完善、效率的提升和预测的增强,但也存在着决策失误、决策偏狭、隐私侵犯和人机异化等风险.类ChatGPT人工智能技术与网络舆情决策的有机融合,需要从角色定位、技术把关、制度保障和数字素养等方面构建风险防范机制,不断提升类ChatGPT人工智能技术嵌入网络舆情决策的安全性、可靠性、可控性和公平性.

Abstract

[Research purpose]It is a general trend that ChatGPT-like artificial intelligence technology into network public opinion decision-making.The organic combination is to help improve the ability and level of online public opinion decision-making,and it is of practical significance to promote the development of online public opinion decision-making towards intelligence decision-making with human-machine collaboration.[Research method]This study reviews the status of ChatGPT-like artificial intelligence in online public opinion decision-making by descriptive research,analyzing the value of ChatGPT-like artificial intelligence in online public opinion decision-making,studying the risks of ChatGPT-like artificial intelligence in online public opinion decision-making,and putting the risk prevention measures of ChatGPT-like artificial intelligence in online public opinion decision-making.[Research conclusion]The combination of ChatGPT-like artificial intelligence and online public opinion decision-making is helpful to the confirmation of online public opinion decision-making problems,the improvement of information,the improvement of efficiency and the enhancement of prediction,but there are also risks such as wrong decision-making,narrow decision-making,privacy invasion,and human-machine alienation.The organic integration of ChatGPT-like artificial intelligence and online public opinion decision-making need to build risk prevention measures from the aspects of role positioning,technical control,institutional guarantee and digital literacy,continuously improving the security,reliability,controllability and fairness of ChatGPT-like artificial intelligence in online public opinion decision-making.

关键词

ChatGPT/人工智能/网络舆情/智能决策/风险防控

Key words

ChatGPT/artificial intelligence/online public opinion/intelligent decision/risk prevention and control

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出版年

2024
科技智囊
北京市科学技术研究院

科技智囊

ISSN:1006-3676
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