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新闻传媒面临的AIGC伦理困境和治理策略

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[研究目的]人工智能对新闻传媒的影响极其深远,AIGC推动人机协同生产,重塑新闻采编发流程,激活媒介新质生产力.但AIGC在提高新闻资讯生产力的同时,还无法完全替代人类进行新闻生产.通过有效的人工智能治理,可以营造一个安全、公正、透明和人性化的智能社会环境,以确保在技术发展的同时,维护社会伦理和公众利益.[研究方法]采用理论推演与案例分析相结合的研究方法.首先,运用理论推演方法,通过对现有文献进行梳理与分析,构建人工智能在新闻传媒领域应用的理论框架,并从宏观层面探讨AIGC如何在新闻生产中与人类进行协同.其次,采用案例分析方法,选择具有代表性的新闻机构作为研究对象,深入分析其如何应用AIGC技术提升新闻生产力,同时揭示其可能带来的伦理挑战.[研究结论]应该让人工智能遵循人性化、安全性、公平性和透明性等伦理原则,制定伦理约束框架,加强AI服务商和媒体机构的伦理道德建设,筑牢"数字护栏",防止人工智能可能带来的危害,营造一个风清气正、和谐健康的智能社会.
On AIGC Ethical Dilemmas and Governance Strategies for News Media
[Research purpose]Artificial intelligence has a profound impact on news media.AIGC promotes human-machine collaborative production,reshapes the news gathering and editing process,and activates the new quality productive forces of the media.It explores that AIGC cannot completely replace human news production while improving news information productivity.Through effective artificial intelligence governance,we can create a safe,fair,transparent and humane intelligent social environment to ensure that while developing technology,the social ethics and public interests should be maintained.[Research method]This study adopts a research method that combines theoretical deduction with case analysis.Firstly,by using the theoretical deduction method,through combing and analyzing existing literature,a theoretical framework for the application of artificial intelligence in the field of news media is constructed,and from a macro perspective,how AIGC can collaborate with humans in news production is explored.Secondly,using the case analysis method,representative news organizations are selected as research objects,and in-depth analysis is conducted on how they use AIGC technology to improve news productivity,while revealing the ethical challenges it may bring.[Research conclusion]Artificial intelligence should follow ethical principles such as humanity,safety,fairness and transparency,formulating an ethical constraint framework,strengthening the ethics of AI service providers and media organizations,building a solid"digital guardrail"to prevent the possible harm caused by artificial intelligence,and creating a clean,harmonious and healthy intelligent society.

news mediaAIGCethical dilemmadigital guardrailvalue alignmentnew quality productive forces

王强春

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四川传媒学院融合媒体学院,四川,成都,611745

新闻媒体 AIGC 伦理困境 数字护栏 价值对齐 新质生产力

2024

科技智囊
北京市科学技术研究院

科技智囊

ISSN:1006-3676
年,卷(期):2024.(12)