Intelligent media,in which media integrates everything,man-machine symbiosis,and the real and the virtual are blending together,are profoundly changing the pattern and mode of the Party's theoretical guidance.Therefore,in the new time and space environment,maintaining and enhancing the Party's theoretical guidance is of great value in improving the effectiveness of the Party's governance over the media to safeguard the security of the mainstream ideologyand optimize the social mentality.However,technological change is a"double-edged sword",and the iteration of intelligent media technology also inevitably makes the effectiveness of the Party's theoretical guidance face new situations,which is specifically manifested in the erosion of mainstream dis-course authority by digital addiction,algorithmic manipulation that triggers the worries of marginalization,the im-pact of the information cocoon on the consensus of social values,and the network circle group that hinders the dissemination of mainstream values.To this end,the Party's theoretical guidance in the era of intelligent media can be effectively enhanced by reshaping the communication environment of intelligent media,creating new ma-instream media,cultivating the subject's intelligent media literacy,breaking through the barriers of network circle group,and adjusting the media communication discourse.
关键词
思想引领力/智能媒体时代/党管媒体/主流意识形态/媒体传播话语权
Key words
theoretical guidance/theeraof intelligent media/the Party's governance over the media/main-stream ideology/discourseof media communication
维普
万方数据