首页|交互与沉浸:元宇宙赋能乡愁旅游的空间转换与业态创新

交互与沉浸:元宇宙赋能乡愁旅游的空间转换与业态创新

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作为对IT技术的综合集成运用,元宇宙将促进现实世界和虚拟世界的联接与融合,提升人类实践活动的交互性和沉浸感.乡愁旅游是乡村旅游的新形式,元宇宙在打破时空限制、进行技术赋能方面的优势为乡愁旅游空间的重构和业态创新提供了新的可能.探索利用元宇宙的AR、VR、MR等技术通过以虚补实、无中生有、实幻交织的方式可以打造出多层次和全时空的乡愁旅游空间,元宇宙也有助于推进乡愁旅游融合化、游戏化和社交化的业态创新,形成更具交互性和沉浸感的乡愁旅游产品.元宇宙与乡愁旅游业的结合,不仅可以推动旅游业本身的转型升级,也将助力乡村人才回流,非遗传承发展,集体经济模式创新和产业融合发展.因此,需要加强顶层设计,加快数字乡村建设,开发出更能满足人们乡愁情感的文旅产品,以文旅产业兴旺助推乡村振兴.
Interaction and Immersion:Spatial Transformation and Business Innovation of Metaverse Empowering Nostalgia Tourism
As a comprehensive integration application of IT technology,the metaverse will promote the con-nection and integration of the real world and the virtual world,enhance the interactivity and immersion of human practical activities.Nostalgia tourism is a new form of rural tourism,and the advantages of the metaverse in breaking time and space constraints and empowering technology provide new possibilities for the reconstruction of nostalgia tourism space and innovation of business formats.Exploring the use of AR,VR,MR and other technologies in the metaverse can create a multi-level and spatiotemporal nostalgia tourism space by comple-menting reality,creating something out of nothing,and interweaving reality and fantasy.The metaverse also helps promote the innovation of nostalgia tourism integration,gamification,and socialization,forming more in-teractive and immersive nostalgia tourism products.The combination of the metaverse and nostalgia tourism in-dustry can both promote the transformation and upgrading of the tourism industry itself and assist in the return of rural talents,the inheritance and development of intangible cultural heritage,innovation of collective economic models,and industrial integration development.Therefore,it is necessary to strengthen top-level design,accel-erate the construction of digital villages,and develop cultural and tourism products that better meet people's nos-talgia emotions,in order to promote rural revitalization with the prosperity of the cultural and tourism industry.

metaversenostalgia tourismimmersive experiencedigital villagerural revitalization

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安徽大学 社会与政治学院, 安徽 合肥 230601

元宇宙 乡愁旅游 沉浸式体验 数字乡村 乡村振兴

安徽省哲学社会科学规划项目

AHSKQ2020D116

2024

昆明理工大学学报(社会科学版)
昆明理工大学

昆明理工大学学报(社会科学版)

CHSSCD
影响因子:0.676
ISSN:1671-1254
年,卷(期):2024.24(1)
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