The proposition of international communication effectiveness puts forward a deeper and higher level of requirements for the theory and practice of international communication.Focusing on the conceptual connotation of international communication efficiency,the actual situation and practical approach of China's in-ternational communication efficiency improvement,the academic community has carried out preliminary explora-tion and achieved research results.This not only affirmed the diversified achievements made by China in impro-ving international communication efficiency and pointed out the main problems and practical attributions of China's international communication efficiency improvement,but also elaborated the practical approach of inter-national communication efficiency improvement from multiple perspectives of both the macro holistic thinking and micro concrete operational strategies.Although the domestic academic circles continue to deepen their un-derstanding of the concept of international communication under the new situation,the discussion on the intelli-gent construction of international communication continues to arise,and the attention to strengthening the layout of theoretical research is becoming increasingly prominent.There are still such problems as insufficient in-depth and comprehensive research content,relatively simple research methods,and urgent need to expand the research horizon.The future research should thereby further deepen its content,optimize its methods,and pro-mote the in-depth development of international communication effectiveness research in practice
关键词
国际传播/传播效能/研究现状/研究特点/研究展望
Key words
international communication/communication effectiveness/research status/research charac-teristics/research prospects
维普
万方数据