Demands,Dimensions and Construction of University Financing Ethics in the New Era Based on Good Social Governance
Widely absorbing private capital to build a diversified investment pattern,empowering the con-struction of"Double First-Class"construction and connotative development of Chinese universities,has be-come an important step for universities in the new era to practice the new concepts of coordinated,open,and shared development.As the mainstream channel for gathering resources in China's universities,social financing plays a positive role in expanding university finances,shaping culture,and enhancing public image,while also triggering ethical conflicts and governance risks.Since the 18th National Congress of CPC and after experiencing two governance paradigms of"rule by man"and"rule by law","good governance"characterized by improving the institutional system of public organizations and strengthening the moral constraint mechanism of public organ-izations became the goal paradigm of governance.This paradigm proposes ethical expectations of"good motiva-tion","good approach",and"good function"for university fundraising based on its essence of"harmonious governance"and ethical concept of"public morality".Based on the perspective of social good governance,this study explores the ethical issues of fundraising in higher education organizations,with the hope of providing normative suggestions for diversified fundraising and governance in China's universities in the new era.
university fundraisingfundraising ethicsfundraising governancegood social governancepublic-charities