As big data and artificial intelligence gradually penetrate into people's daily life,the advertising industry is also undergoing new changes in the wave of new technologies.The question"How can algorithmic pow-er be realized?"has become the key to exploring the digital ethics in advertising communication.From the per-spective of space,the embedded logic of power behind advertising algorithm realizes the transformation of space-power model from panoramic view to lone view.Under this logic,in the process of advertising communication,al-gorithm technology aggravates people's thinking inertia,accelerates people's cognitive narrowing and magnifies so-cial discrimination.The imprisoned individual has to take the way of self-governance to fight against the algorith-mic power,and finally realize the adjustment of the relationship between himself and technology.
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万方数据
