算法权力何以实现?——从广告传播中探寻算法对人的囚禁
How to Realize Algorithmic Power?——Exploring the Imprisonment of People by Algorithms from Advertising Communication
彭书琳1
作者信息
- 1. 安徽大学 新闻与传播学院,安徽 合肥 230000
- 折叠
摘要
随着大数据和人工智能逐渐渗透到人们的日常生活中,广告业也在新的技术浪潮中发生了新的变革."算法权力何以实现?"这一问题成为探讨广告传播中的数字伦理问题的关键.从空间性角度来看,广告算法背后权力的嵌入逻辑实现了从全景敞视到独景窥视的空间—权力模型转变.在此逻辑之下,算法技术在广告传播的过程中,加重了人的思维惰性、加速了人的认知窄化以及放大了社会歧视.被囚禁的个体需采取自我治理的方式才能与算法权力进行对抗,最终实现对于自我与技术关系的调试.
Abstract
As big data and artificial intelligence gradually penetrate into people's daily life,the advertising industry is also undergoing new changes in the wave of new technologies.The question"How can algorithmic pow-er be realized?"has become the key to exploring the digital ethics in advertising communication.From the per-spective of space,the embedded logic of power behind advertising algorithm realizes the transformation of space-power model from panoramic view to lone view.Under this logic,in the process of advertising communication,al-gorithm technology aggravates people's thinking inertia,accelerates people's cognitive narrowing and magnifies so-cial discrimination.The imprisoned individual has to take the way of self-governance to fight against the algorith-mic power,and finally realize the adjustment of the relationship between himself and technology.
关键词
算法推荐/算法权力/广告传播/人工智能/自我治理Key words
algorithm recommendation/algorithm power/advertising communication/artificial intelli-gence/self-governance引用本文复制引用
基金项目
教育部研究生课程思政示范项目(2020jyxm0101)
出版年
2024
NETL
NSTL
万方数据