How to Realize Algorithmic Power?——Exploring the Imprisonment of People by Algorithms from Advertising Communication
As big data and artificial intelligence gradually penetrate into people's daily life,the advertising industry is also undergoing new changes in the wave of new technologies.The question"How can algorithmic pow-er be realized?"has become the key to exploring the digital ethics in advertising communication.From the per-spective of space,the embedded logic of power behind advertising algorithm realizes the transformation of space-power model from panoramic view to lone view.Under this logic,in the process of advertising communication,al-gorithm technology aggravates people's thinking inertia,accelerates people's cognitive narrowing and magnifies so-cial discrimination.The imprisoned individual has to take the way of self-governance to fight against the algorith-mic power,and finally realize the adjustment of the relationship between himself and technology.
NETL
NSTL
万方数据
