The Sounds of the Rural Area:A Study on the Content of Multi-Subject Discourse in Rural Revitalization Issues in New Media
New media platforms undertake the mission of disseminating rural revitalization agenda.Based on the methods of social network analysis,LDA topic model and multiple correspondence analysis,an analysis of the discourse content on rural revitalization issues within the Weibo platform was conducted.It was found that the discourse content encompasses both macro and micro expressions,but there are distinct differences in vocab-ulary style and topic content among different subjects,which is related to their own value orientation.The speech style characteristics of the communication subjects are related to their own value orientation.The inher-ent representation of various types of subject discourse is basically consistent with the audience's cognitive frame-work.The Weibo content has changed in stages with the promotion of rural revitalization,the stage characteris-tics and evolution track of the content reflect the situation of rural development.But the content pays less atten-tion to farmers.In addition,the study also found a correlation between media communication and rural govern-ance.Based on this,in the future,it is necessary to accelerate the construction of a rural discourse system,strengthen the interaction between themes,enhance the visibility of the main subject of farmers in the discourse through"self-construction"and"construction by the Other",and strengthen the mobilization and intercom-munication role of"communication"in rural governance.
rural revitalization issuesmultiple communication subjectsdiscourse contentWeiborural governance
万方数据
维普
