首页|"走在绳索上":人工智能生成内容(AIGC)风险、逻辑成因与敏捷治理

"走在绳索上":人工智能生成内容(AIGC)风险、逻辑成因与敏捷治理

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随着人工智能生成内容(AIGC)技术的迅猛发展,其在文字、图像、视频等创作领域的应用日益广泛,显著拓宽了人类的认知边界,并成为信息传播体系中不可或缺的一部分.然而,人工智能生成内容技术的推进亦伴随着一系列风险挑战,特别是其生成内容在传播中的风险.研究显示:风险成因源自生成内容的大模型内部训练数据参差问题及其外部多元主体内容生成过程中控制不足两方面.针对智能内容治理的复杂性和多面性,以尼采哲学中的"走在绳索上"隐喻应对风险挑战的探索勇气和超越自我精神为态度,以敏捷治理观为基础进行灵敏感知、快速响应和高效协同的灵活治理,提出促进人工智能生成内容健康发展且有效防控风险的治理方向:政府强化感知能力灵活内容监管,核查机构及时揭示虚假内容逻辑,以及多元主体协同合作维护内容秩序.在人工智能生成内容治理进程中,始终保持对"科林格里奇困境"的高度警觉,探寻技术革新与风险管控之间的平衡之道,保障人工智能行业的可持续发展和社会效益的最大化.
"Walking on a Rope":AIGC Risks,Logical Causes and Agile Governance
With the rapid development of AI-generated Content(AIGC)technology,its application in the fields of text,image,video,and other creative fields is becoming increasingly extensive,which significantly broadens the boundaries of human cognition,and becomes an indispensable part of the information dissemination system.However,the advancement of AIGC technology is also accompanied by a series of risk challenges,es-pecially the risk of its generative content in dissemination.In-depth analysis found that the cause of the risk stems from the internal training data discrepancy of the large model for generating content and the lack of control in the process of generating content by multiple subjects from the outside.In view of the complexity and multi-faceted nature of intelligent content governance,flexible governance with sensitive perception,quick response and efficient coordination is carried out,taking Nietzsche's philosophical metaphor of"walking on a rope"as the attitude of exploring courage and surpassing self-spirit.The aim is to propose an agile governance direction that promotes the healthy development of AI-generated content and effectively prevents and controls risks:the government strengthens the ability to sense and flexibly supervise the content,the verification organization re-veals the logic of false content on time,and multiple subjects collaborate to maintain the order of the content.In AI-generated content governance,we shall always maintain a high degree of alertness to the Collingridge's Di-lemma,explore the balance between technological innovation and risk control,safeguard the sustainable devel-opment of the AI industry,and maximize social benefits.

AIGCGenerative AIrisk communicationagile governance

张宜威、张建军

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天津师范大学 新闻传播学院,天津 300387

人工智能生成内容 生成式人工智能 风险传播 敏捷治理

2024

昆明理工大学学报(社会科学版)
昆明理工大学

昆明理工大学学报(社会科学版)

CHSSCD
影响因子:0.676
ISSN:1671-1254
年,卷(期):2024.24(6)