考虑属性关联的产品感性意象锚定评价方法
Product Perceptual Image Anchoring Evaluation Method Considering Attribute Association
王铁旦 1胡艺朋 1彭定洪1
作者信息
- 1. 昆明理工大学 管理与经济学院,云南 昆明 650500;昆明理工大学 质量发展研究院,云南 昆明 650500
- 折叠
摘要
在产品感性评价过程中,存在因忽略客户锚定效应及产品属性间相互影响而导致的评价结果失真问题.为优化产品整体设计质量,在感性工学架构下,提出了一种考虑属性关联的产品感性意象锚定评价方法:首先,鉴于客户感性偏好的模糊性与认知的不确定性,采用直觉模糊集表征客户偏好信息;其次,为充分刻画客户对既有评价信息的借鉴心理,构造锚定值为客户提供评价参考,修正客户独立评价信息;再次,考虑到产品属性特征间存在相互关联,提出一种基于Dombi运算法则的直觉模糊Muirhead加权平均算子聚合锚定后的感性评价信息;最后,以居家护理床设计方案为例对该评价方法进行实施与对比分析,验证该方法的可行性与有效性.
Abstract
In the process of product perceptual image evaluation,there is a problem of evaluation result distortion caused by ignoring the anchoring effect of customers and the interaction between product attributes.To optimize the overall design quality of products,a product perceptual image anchoring method considering attribute correla-tion is proposed under Kansei Engineering framework.Firstly,in view of the fuzziness of perceptual preference and the uncertainty of cognition,intuitionistic fuzzy sets are used to represent customers'preference information.Secondly,to fully depict the reference psychology of customers to the existing evaluation information,the anchor value is constructed to provide evaluation reference for customers and modified the independent evaluation infor-mation of customers.Thirdly,considering the association between product attributes,an intuitionistic fuzzy Muir-head Mean Operator based on Dombi algorithm is proposed to aggregate the anchored evaluation information.Fi-nally,taking the home nursing bed design schemes as an example,the evaluation method was implemented and compared to verify the feasibility and effectiveness of the method.
关键词
感性工学/直觉模糊集/锚定效应/属性关联/居家护理床Key words
Kansei Engineering/intuitionistic fuzzy set/anchoring effect/attribute association/home nursing bed引用本文复制引用
基金项目
国家自然科学基金(72261020)
国家自然科学基金(71861018)
云南省基础研究计划(202201AT070190)
云南省哲学社会科学规划项目(YB2019067)
出版年
2024
NETL
NSTL
维普
万方数据