Influence Mechanism of Green Information Disclosure on Green Consumption Intention
In the new era of vigorous green consumption,stimulating consumers'green consumption intention through green product information disclosure is an important source for enterprises to establish a green image and obtain sustainable competitiveness.Based on the improved theory of planned behavior,taking new energy vehicles as an example,we divide the green product information disclosure into two dimensions:environmental protection information disclosure and information communication channels.On this basis,the influence mechanism of green product information disclosure on green consumption intention is explored in this paper.Through empirical re-search,it has been found that environmental information disclosure can significantly enhance consumers'green consumption intention in the condition of high brand reputation.In addition,environmental concerns,subjective norms,and green consumption attitudes play the mediating role between environmental information disclosure and green consumption intention.Among the three intermediary variables,the effect force from large to small is envi-ronmental attention,subjective norms and green consumption attitudes;the brand reputation positively regulates the relationship between environmental information disclosure and green consumption intention.
green productsinformation disclosuresubjective normsenvironmental concerngreen consumption intention
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