首页|碳交易政策对企业声誉的影响机制研究——基于绿色创新的中介效应检验

碳交易政策对企业声誉的影响机制研究——基于绿色创新的中介效应检验

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为应对全球气候变暖造成的各种环境问题,我国积极履行国际承诺并制定了碳交易政策来推动低碳经济的发展.然而,从实践参与碳交易的微观企业视角看,碳交易政策的实施是否有助于企业声誉的提升,迄今仍是一个亟待深入探究的重要课题.为此,本文以我国2009-2019年间沪深A股上市公司为样本,运用三重差分法,实证分析了碳交易政策对企业声誉的影响效应及作用机制.研究结果发现:中国碳交易政策促进了试点企业声誉的提升,经过一系列稳健性检验后,该结论依然成立;碳交易政策可以通过绿色创新(高质量绿色创新)来提升企业声誉;媒体关注度越高,碳交易政策对企业声誉的促进作用越显著;在区分企业产权性质中发现,碳交易政策对非国有企业声誉的促进作用更为明显.
The Impact Mechanism of Carbon Trading Policies on Corporate Reputation——An Examination of the Mediating Effect of Green Innovation
In response to the environmental problems caused by global warming,China has actively honoured its international commitments and formulated a carbon trading policy to promote the development of a low-carbon e-conomy.However,from the perspective of microenterprises involved in carbon trading,whether the implementation of the carbon trading policy has contributed to the enhancement of corporate reputation is still an important issue that needs to be explored in depth.To this end,this paper empirically analyses the effect and mechanism of car-bon trading policy on corporate reputation using the triple difference method with the samples of A-share listed companies in Shanghai and Shenzhen in China from 2009 to 2019.The results of the study found that:China's carbon trading policy promotes the reputation of pilot firms,and this conclusion still holds after a series of robust-ness tests;carbon trading policy can enhance firms'reputation through green innovation(high-quality green in-novation);the higher the media attention,the more significant is the promotion of firms'reputation by the carbon trading policy;and in distinguishing the nature of firms'property rights,it is found that the carbon trading policy promotes the reputation of non-state-owned firms more significantly.

carbon trading policiesgreen innovationcorporate reputationdifference-in-difference-in-difference

孙永河、李盼盼、王洪静眩

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昆明理工大学管理与经济学院,云南 昆明 650500

碳交易政策 绿色创新 企业声誉 三重差分模型

国家自然科学基金项目云南省社科规划社会智库重点项目云南省"兴滇英才"青年人才支持项目昆明理工大学人文社会科学研究重大培育项目昆明理工大学哲学社会科学科研创新团队项目

72061018SHZK2023203PYZ-DA202201CXTD2023004

2024

10.16112/j.cnki.53-1223/n.2024.05.291

昆明理工大学学报(自然科学版)
昆明理工大学

昆明理工大学学报(自然科学版)

CSTPCD北大核心
影响因子：0.516
ISSN：1007-855X
年,卷(期)：2024.49(5)