User Engagement(Jinhe)with Science:Reflection on the Concept of"Public Engagement(Canyu)with Science"from the Perspective of Engagement(Jinhe)Theory
As an alternative and progression of the"deficit model","public engagement with science"has received widespread attention and discussion from scholars since the end of the last century.However,in recent years,the development of"public engagement with science"has encountered certain difficulties on a global scale,and scholars have proposed a large number of solutions to this problem.However,these solutions still have shortcomings in addressing the passive engagement of the public and the substantive inequality between the public and science or scientists.Therefore,we also need to rethink the concept of"engagement(canyu)"itself and its significance for the public's subjective identity cognition.In this regard,this article starts from the interpretation of"engagement(jinhe)"in the field of marketing,and discusses the theoretical differences and advantages of"engagement(jinhe)"theory compared to"public engagement(canyu)in science".The"engagement(jinhe)"theory emphasizes on the flexibility of process,the integration of posture,and the sharing of value production based on the emphasis on the"user"attribute of participants.These characteristics are good references for debugging the theory and practice model of"public engagement(canyu)in science"and solving the current dilemma of"public engagement(canyu)in science".
user engagement(jinhe)public engagement(canyu)with scienceparticipatory subjectivityprocess integrationvalue sharing
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