Knowledge Co-construction in Social Media:Big Data Analysis Based on Health Videos
The practice turn in the philosophy of science emphasizes shifting the research focus from scientific"products"to scientific"processes".In the age of social media,the dissemination of scientific knowledge has be-come a crucial resource affecting people's daily decisions,and its value is increasingly recognized.Based on the theoretical framework of knowledge co-construction in social media,the article associates the characteristics of in-dividual knowledge need with the construction of collective knowledge,and analyzes user comment data of Chinese health video through natural language processing technology.The study finds that viewers acquire knowledge not only by watching videos but also by reconstructing knowledge through comments based on their knowledge back-ground and experience.This process highlights the characteristics of cognitive expansion and knowledge integration in public interaction,and offers new perspectives and methods for understanding the spread of scientific knowledge and knowledge co-construction in social media.
knowledge co-constructionphilosophy of scientific practicehealth communicationword embed-dingcomputational sociology
NETL
NSTL
万方数据
