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"空耳"中的他者:推荐算法对意识形态的隐性重塑

The Other in"Mondegreen":The Implicit Reinvention of Ideology by Recommendation Algorithms

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当前,推荐算法作为技术人工物的核心数据处理技术被广泛应用于生产生活领域,以满足人们多元的信息需求.在此,推荐算法与意识形态在内生型构上的天然耦合、现实发展过程中的必然交织以及双向缠绕所表现出的数字具象,都显示出推荐算法业已介入意识形态的现实展开过程.并且,在介入的过程中,由推荐算法所营造的"空耳"感知域,也加剧了意识形态对社会主体的数字阉割、解构其对数字自我的单维规训,破除其对本我外体的创伤缝合,使意识形态敞开出一条新型的主体唤问路径.由此,在推荐算法的重塑下,意识形态在数字世界的现实展开也引发出诸如如何实现个体的主体统一、认识过程的主客体同一以及解决推荐算法与意识形态内在矛盾等问题视域,仍待我们在主体论、认识论与技术论等维度进行深度思考.
At present,recommendation algorithms,as the core data processing technology of technological artifacts,are widely employed in the fields of production and life to cater to people's diverse information needs.In this re-gard,the inherent coupling between recommendation algorithms and ideology in their endogenous figuration,the in-evitable intertwining during the process of realistic development,and the digital embodiment of their bidirectional entanglement all signify that recommendation algorithms have indeed intervened in the realistic development process of ideological.Moreover,in the process of intervention,the"Mondegreen"perceptual domain created by recom-mendation algorithms has intensified the digital emasculation of social subjects by ideology,deconstructed the unidi-mensional regulation of the digital self by ideology,and broken the traumatic suture of ego's externality by ideolo-gy,thereby opening up a novel path for subject interpellation of the ideology.Consequently,under the reshaping of recommendation algorithms,the realistic development of ideology in the digital realm has posed questions such as achieving the unity of the individual subject,ensuring the subject-object homogeneity in the cognitive process,and resolving the inherent contradictions between recommendation algorithms and ideology.These issues still necessitate profound reflection from the dimensions of subjectivity theory,epistemology,and technology theory.

recommendation algorithmsideological reshapingsubject interpellation"Mondegreen"perceptual domain

林丹、朱智威

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大连理工大学人文学院哲学系,辽宁大连 116024

推荐算法 意识形态重塑 主体唤问 "空耳"感知域

2024

科学技术哲学研究
山西大学 山西省自然辩证法研究会

科学技术哲学研究

CSSCICHSSCD北大核心
影响因子:0.299
ISSN:1674-7062
年,卷(期):2024.41(6)