Non-motorized Travel Behavior Based on Information Intervention
To investigate how the information influence travelers'choice of non-motorized travel behavior and its degree of influence,the information intervention mechanism of non-motorized travel behavior was analyzed based on the theory of protective motivation.Through questionnaires and information intervention experiments on non-motorized travel behavior,the changes in travelers'travel behavior before and after the information intervention were studied.The impact mechanism of information intervention on non-motorized travel behavior was analyzed.The results show these as follows.Health information,environmental information,and policy guidance information all contribute to non-motorized travel,with policy guidance interventions having the best effect.Self-efficacy,severity,reflective efficacy,and cost have a significant impact on the level of willingness to engage in non-motorized travel,while demographic variables have no significant effect on the effectiveness of information intervention experiments.Information interventions can positively correlate with travellers'non-motorized travel and can be effective in inducing non-motorized travel.
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