Practice and Discussion of Museum Network Cultural Communication Mode:Taking the Official Media Platform of Shaanxi History Museum as the Object of Investigation and Research
In the era of new media,the integration and development of new media platform and museum industry is the new situation of museums playing the function of communication,and some museums have carried out different degrees of exploration by using their respective official platforms,and this paper takes the Shaanxi History Museum as the object of investigation,and researches how the museums can play the function of public education through the expression of new media and make positive exploration in the field of network cultural communication by analyzing the graphic push and video works released by the network.This paper takes the Shaanxi History Museum as the object of investigation,through analyzing the graphic push and video works released on the network to study how the museum can play the function of public education through new media expression,and the positive exploration in the field of network culture communication,meanwhile,analyzing the development trend of new media in museums,and proposing the corresponding optimization measures under some difficulties.