Exploration of the Creation Strategies for Popular Science Short Videos from the Perspective of Science Communication:Taking the"Nature in Your Pocket"Project as an Example
Under the paradigm of"public participation in science,"popular science short videos have become one of the important vehicles for science communication due to their innovative communication models.This paper analyzes the current state of research and creation of popular science short videos,and uses the"Nature in Your Pocket"project from the Shanghai Science and Technology Museum as an example to propose creation strategies for popular science short videos from three aspects:revitalizing scientific resources,building popular science intellectual property(IP)and empowering science communication through audio-visual means.
Science CommunicationPopular Science Short VideosCreation