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全媒体时代科学家精神主题展的策展优化

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在对2020年"我和我的祖国——中国科学家精神主题展"调研和访谈的基础上,总结分析各站点在策展过程中存在的问题.通过运用四全媒体理论,从全程、全息、全员、全效四个维度分析科学家精神展的策展优化路径,结合开放式协同创新、超媒介叙事、价值共创、IP等理论,构建全程传播、全方位呈现、全员参与、高效传播的科学家精神主题展的策展新理念.
Curatorial Optimization of Scientist Spirit Theme Exhibition in the Era of Omnimedia
Based on research and interviews conducted for the"I and My Motherland—Chinese Scientists Spirit Theme Exhibition"in 2020,this paper summarizes and analyzes the issues encountered at various exhibition sites.Utilizing the Four Omnimedia Theory,this study explores the optimization of the curatorial process of the Scientists'Spirit Exhibition across four dimensions:whole-course,holographic,full-staff and full-effect.By integrating theories of open collaborative innovation,transmedia storytelling,co-creation of value and intellectual property management,this paper proposes a new curatorial concept for the exhibition that encompasses comprehensive communication,multidirectional presentation,inclusive participation and efficient dissemination.

Omnimedia eraFour omnimediaExhibition of scientists'spiritNew concept of exhibition planning

周荣庭、薛松

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中国科学技术大学科学教育与传播重点实验室

中国科学技术大学科技传播系

全媒体时代 四全媒体 科学家精神展 策展新理念

2024

科学教育与博物馆
上海科技馆

科学教育与博物馆

ISSN:2096-0115
年,卷(期):2024.10(4)
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