Curatorial Optimization of Scientist Spirit Theme Exhibition in the Era of Omnimedia
Based on research and interviews conducted for the"I and My Motherland—Chinese Scientists Spirit Theme Exhibition"in 2020,this paper summarizes and analyzes the issues encountered at various exhibition sites.Utilizing the Four Omnimedia Theory,this study explores the optimization of the curatorial process of the Scientists'Spirit Exhibition across four dimensions:whole-course,holographic,full-staff and full-effect.By integrating theories of open collaborative innovation,transmedia storytelling,co-creation of value and intellectual property management,this paper proposes a new curatorial concept for the exhibition that encompasses comprehensive communication,multidirectional presentation,inclusive participation and efficient dissemination.
Omnimedia eraFour omnimediaExhibition of scientists'spiritNew concept of exhibition planning