Investigation and Research on the Image of Yuan Longping in the Minds of College Students
This study uses the method of word association to conduct a preliminary measurement of Yuan Longping's image in the minds of 1593 college students,and obtains students'deeper understanding of Yuan Longping's image through follow-up in-depth interviews.The research shows that words with high association intensity about Academician Yuan Longping include:amiable(48.46%),selfless dedication(41.68%),hybrid rice(31.76%),greatness(26.24%)and father of hybrid rice(25.61%);The average association strength of students to Yuan Longping's internal image is significantly higher than the average association strength of his external image.Job characteristics had the highest mean association strength across all secondary dimensions.In the minds of college students,Yuan Longping presents a positive image.The mass media use new media and new angles to establish a link between Yuan Longping's media image and the spirit of scientists in the new era,and by shaping a comprehensive and multi-dimensional image of scientists,they bring students closer to scientists and have a guiding effect on their mainstream values,while casting their professional ideals.
image of scientistsYuan Longpinglexical associationcollege studentsmass media
万方数据
维普
