Capability Enhancement Mechanism of Manufacturing Enterprises in Service-Oriented Innovation Process:A Comparative Case Study from the Ambidextrous Innovation Perspective
Innovation is an important means to cultivate and enhance enterprise capability.At present,how to en-hance the servitization capability of manufacturing enterprises through product technology innovation and service innova-tion is a hot issue of concern by the industry and academia.In this process,manufacturing enterprises often need to bal-ance the exploration and exploitation of technologies and services to respond to short-term survival pressure and pursue long-term outstanding development.In particular,for a large number of late-developing manufacturing enterprises,the lack of key technical capabilities and insufficient product support in the early stage of service transformation,how to effec-tively manage technology innovation and service innovation activities,and promote the joint improvement of enterprise technical capabilities and service capabilities,this question has become more important.However,the existing research has not given a good answer to this practical problem.This paper takes the ambidextrous innovation theory as the perspective and adopts the case study method to discuss the ambidextrous innovation strategy in the service-oriented transformation process of China's late-developing manufac-turing enterprises,and reveals the internal mechanism of enterprise servitization capability improvement.Findings:There are four innovation matching patterns in the process of servitization transformation of China's late-developing manufac-turing enterprises,which constitute a two-dimension 2*2 innovation matrix of"technology/service--exploration/exploita-tion".And based on the different times when enterprises perceive the dynamic changes in the technology/service innova-tion environment,a differentiated servitization innovation path of"Double exploitative innovation-Service leverage innova-tion or Technology leverage innovation-Double exploratory innovation"is formed to achieve the discontinuous ambidex-trous balance of technology or service in the same field and the cross-domain Structural ambidextrous balance of technolo-gy and service,so as to promote the upgrading of enterprises'servitization capability.This paper systematically studies the servitization innovation process of China's late-developing manufacturing enter-prises and the general law of its internal technology and service capability improvement.From a dynamic perspective,this study reveals the inherent law of dynamic evolution that the late-developing manufacturing enterprises in emerging coun-tries can achieve mutual support and common development of technology and service capabilities through the balance of exploration innovation and exploitation innovation of technology/service.The findings of this study are in response to the appeal of the existing research to explore the transformational dynamics of exploration innovation and exploitation innova-tion and the hybrid ambidextrous research.Moreover,the research situation of servitization is enriched,which can provide reference for late-developing manufacturing enterprises to avoid servitization paradox and implement servitization innova-tion strategic decision.
service-oriented manufacturingambidextrous innovationenvironmental dynamicsservitization capabili-tycase study
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