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数字平台能力一定会助力企业战略创业吗?

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在数字经济时代,企业认识到通过数字化转型变革流程是实现价值创造的重要方式.比如很多企业尝试搭建开放式的数字平台提高其数字平台能力,以帮助企业在数字经济时代获取战略创业优势.然而,仍有部分企业虽然具有较高的数字平台能力,但在机会识别和资源嵌入等战略创业活动上表现不明显,试图基于战略创业理论去厘清数字平台能力影响战略创业的理论条件和机制.通过对来自全国范围内251家企业数据的实证分析发现:(1)一般情况下,数字平台能力能够有效驱动企业战略创业,这主要通过提升企业的战略信息流量和战略信息质量来实现,并且提高战略信息质量是更有效的途径;(2)相较于低市场扰动,数字平台能力在高市场扰动下才能够通过提高战略信息流量和战略信息质量驱动战略创业,而在低市场扰动下无明显驱动效果;(3)相较于低(高)技术扰动,数字平台能力在中等技术扰动下更能够通过战略信息流量和战略信息质量驱动战略创业,而在低(高)技术扰动下的驱动效果较差.结果表明,数字平台能力虽然能够帮助企业实现战略信息禀赋进而促进其战略创业,但这些促进效果很大程度上受到企业所处的技术环境和市场环境的干扰.
Will Digital Platform Capabilities Definitely Help Enterprises'Strategic Entrepreneurship?
In the era of the digital economy,enterprises realize that the process of digital transformation is a crucial means of creating value.For example,many enterprises attempt to build an open digital platform to enhance their digital platform capabilities,aiding them in gaining strategic entrepreneurial advantages in the digital economy era.However,de-spite some enterprises possessing high digital platform capabilities,they may lack proficiency in strategic entrepreneurial ac-tivities such as identifying opportunities and embedding resources.Currently,two significant gaps exist in the literature re-garding the relationship between digital platform capabilities and strategic entrepreneurship.Firstly,most studies exclusively discuss how digital platform capabilities may enable enterprises to attain opportunity performance by enhancing their net-work capability,organizational readiness,and knowledge base.However,rare discussions address when these capabilities might weaken or even alter their positive effects.Secondly,while many studies delve into the"process to output"mechanism in the theory of strategic entrepreneurship,the discussion on the key pre-mechanism of"input-process"remains insufficient.Numerous enterprise cases suggest that the impact of strategic entrepreneurship based on a digital platform is likely in-fluenced by market and technological disturbances.However,empirical evidence confirming the effect and mechanism of digital platform capabilities on strategic entrepreneurship under such disturbances is lacking.Considering the practical needs of enterprises engaging in strategic entrepreneurship based on digital platform capabilities and the absence of conclusive evi-dence regarding when the capabilities will or will not facilitate strategic entrepreneurship,this paper seeks to clarify the theo-retical conditions and mechanisms influencing the relationship between digital platform capabilities and strategic entrepre-neurship based on strategic entrepreneurship theory.The main effect of digital platform capabilities on strategic entrepreneur-ship is first discussed,followed by an exploration of the mediating effect of strategic information flow and strategic informa-tion quality.Lastly,the moderating effects of market turbulence and technology turbulence are examined.Empirical analysis of data from 251 firms in China reveals that digital platform capabilities can effectively drive enterprises'strategic entrepre-neurship,primarily by enhancing strategic information flow and quality,with the improvement of strategic information quali-ty being a more effective method.Furthermore,compared with low market turbulence,digital platform capabilities can drive strategic entrepreneurship by enhancing strategic information flow and quality under high market turbulence,but it exhibits no significant driving effect under low market turbulence.Similarly,compared with low(high)technology turbulence,digi-tal platform capabilities can drive strategic entrepreneurship through strategic information flow and strategic information quality under medium technology turbulence.However,its driving effect under low(high)technology turbulence is not as pronounced.The research conclusion has the following theoretical contributions:First,this paper puts forward the theo-retical viewpoint that digital platform capabilities may not necessarily drive strategic entrepreneurship,and identifies the theoretical boundary conditions for digital platform capabilities to drive strategic entrepreneurship.Secondly,on the basis of verifying the theory of strategic entrepreneurship,this paper refines the"input-process"mechanism in the theoretical frame-work(input-process-output)and enriches the theory of strategic entrepreneurship.The research conclusions have the fol-lowing practical implications:First,enterprises are encouraged to attach importance to the construction of digital platforms and strive to improve the capabilities of digital platforms to support enterprises'innovation and entrepreneurship.Second,enterprises must always pay attention to the external market and technological trends and dynamically adjust their strategic decisions.Third,enterprises should increase the acquisition and utilization of external strategic information,and pay more at-tention to quality while paying attention to quantity.

digital platform capabilitiesstrategic informationstrategic entrepreneurshipenvironmental turbulenceef-fect difference

刘龙均、龙静、柳汝泓

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南京大学 商学院,南京 210093

数字平台能力 战略信息 战略创业 环境扰动 效应差异

国家自然科学基金面上项目国家自然科学基金面上项目

7207208672272057

2024

科学学与科学技术管理
中国科学学与科技政策研究会 天津市科学学研究所

科学学与科学技术管理

CSTPCDCSSCICHSSCD北大核心
影响因子:1.68
ISSN:1002-0241
年,卷(期):2024.45(9)
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