Research on the Process Mechanism of Digital Innovation Adoption and Implementation in Manufacturing Enterprises:Case study of Gree Electric Appliances
In the era of digital economy,emerging digital technologies such as cloud computing,Internet of Things,big data,and artificial intelligence are continuously and deeply integrated with the manufacturing industry,giving birth to a new innovation paradigm-digital innovation.It has not only become an innovative practice for many manufacturing enter-prises in the industry,but also a popular and cutting-edge research topic in the field of innovation management.Following the logical framework of"cognition-behavior-capability"and based on the perspective of diffusion of inno-vation theory,Gree Electric Appliances,a leading household appliance enterprise,is taken as the research object.And a lon-gitudinal case study method is adopted to explore the entire process mechanism of digital innovation adoption and imple-mentation in manufacturing enterprises.The research has found that:(1)The adoption and implementation of digital innova-tion are the two basic stages,and a process model of"digital cognitive change-digital innovation strategicchoice-digital innovation capability reconstruction"has been constructed.(2)(ⅰ)Firstly,the digital cognitive change is mainly reflected in three aspects:digital cognitive stimulation,digital cognitive evaluation,and digital cognitive consensus.The important goal is to achieve a leap from manager cognition to organizational cognition,and to promote the acceptance and consensus of digital innovation in organizations from top to bottom.(ⅱ)Secondly,the digital innovation strategic choice mainly includes digital innovation strategic orientation,digital innovation strategic goals,and organizational digital preparation.It depicts a grand blueprint for the overall planning and vision of formulating digital innovation strategy,reflecting the cognitive judg-ment of enterprises towards digital innovation and promoting strategic formulation.(ⅲ)Thirdly,the digital innovation recon-struction capability includes three dimensions:the deconstruction of traditional innovation capability,the integration of digi-tal innovation capability,and the construction of digital innovation capability.The purpose is to strengthen the deep integra-tion with its own innovation development by introducing digital technology,and ultimately achieve the formation and con-struction of enterprise digital innovation capability.(3)At different stages of digital innovation,there are differences in the roles played by various stakeholders such as senior management,key employees,users,and suppliers.On the one hand,the adoption stage of digital innovation is led by the senior management team,which plays a leading role in cognitive and stra-tegic aspects,promoting the formulation of the overall plan for digital innovation strategy.On the other hand,middle-level leaders and core employees have taken the lead in the implementation stage of digital innovation,playing a key role in the reconstruction of digital innovation capabilities.External stakeholders such as users and suppliers actively participate in pro-moting the implementation of digital innovation.Users have played an important role in personalized demand mining for in-telligent products,product iteration innovation,as well as suppliers in research and development and production collabora-tion,quality management collaboration,and other aspects.The research results provide a theoretical framework and empirical reference for China's manufacturing enterprises to successfully implement digital innovation and achieve high-quality development.(1)In terms of theoretical contribution,the two-stage process model of digital innovation adoption and implementation enriches the literature in the field of digital innovation management,providing an analytical framework for subsequent research on the digital innovation process.And based on the existing diffusion of innovation theory,through in-depth analysis of the application of digital technology in manufacturing enterprises to implement digital innovation,a digital innovation diffusion mechanism has been constructed,promoting the diffusion of innovation theory.(2)In terms of practical inspiration,research has shown that digital innovation in manufacturing enterprises is a systematic project and a long-term and continuous dynamic process.Enterprises should at-tach great importance to the construction of key digital innovation capabilities,especially leveraging the unique advantages of senior managers,key celebrity employees,users,and suppliers.
digital innovationadoption and implementationdiffusion of innovation theoryprocess mechanism
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