With the development of digital industry and favorable policies in our country,a group of virtual idols have emerged and had a far-reaching influence on youngsters.The surreal virtual idols are different from the stars in the traditional entertainment industry,whose images are jointly constructed by the research and development department and the audience,so the endorsement of the virtual idols will also causes legal problems and disputes.This paper analyzes the current status of the endorsement of virtual idols,probes into the legal problems of the endorsement of virtual idols,and gives some regulatory suggestions from the perspective of economic law.
关键词
数字人/虚拟偶像/广告代言/经济法/法律规制
Key words
digital human/virtual idol/advertising endorsement/economic law/regulation
维普
万方数据