Current Situation,Problems and Suggestions on Regional Public Brand Construction of Chili Pepper in China
The effect of brand on enhancing the added value of agricultural products and promoting the increase of farmers'income is increasingly significant,and the major pepper producing areas actively publicize the public brand of pepper in their region to enhance the market competitiveness of local pepper.The current situation of chili regional public brand in China was analyzed in this study,and several problems were found in the construction of chili regional public brand,such as weak product competitiveness,short industrial chain and backward brand management.To address these problems,suggestions were proposed to help the high-quality development of our country pepper regional public brand,including extending the industrial chain,improving regional public brand law and regulations,formulating regional public brand long-term planning and other countermeasures.
pepperregional public brandspresent situationsuggestions
万方数据
维普
