The Impact of Internet Finance on Personal Financial Services of Commercial Banks in China and the Countermeasures
After the internet has penetrated into many industries such as communication and retail,the financial sec-tor has gradually integrated into this trend.Internet finance has a great influence on the personal financial business of commercial banks because of its high transparency,wide participation,low intermediate cost and super informa-tion processing ability.Internet finance has brought great impact on the personal finance business of commercial banks in China,but it also provides new development opportunities.Therefore,commercial banks need to speed up innovation,improve service quality,strengthen cooperation and integration,improve risk management mechanism and optimize internal structure to meet the challenges and new development opportunities brought by internet finance.
internet financecommercial banksmanagement of personal money