Research on Broadcast Program Planning in the New Media Era
The advent of the new media era presents both unprecedented challenges and opportunities for traditional broadcast television media.On one hand,broadcast programs have exposed various issues and deficiencies in areas such as topic selection,content production,and audience interaction.On the other hand,the rise of new media has invigorated the broadcasting industry,fostering a wave of innovative ideas and techniques.In light of these develop-ments,broadcasting professionals must swiftly adapt their strategies.This includes precisely aligning content with audience needs to avoid topic homogenization,fostering innovation in content production,and enhancing interactivity by providing audience with diverse and accessible channels and platforms for engagement.
new media erabroadcast programsplanning innovationmedia convergence
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