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数字时代中华优秀传统文化创造性转化的叙事逻辑

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数字时代,推动中华优秀传统文化叙事主要从叙事主体、叙事内容、叙事方式三个维度展开分析.从叙事主体看,信息技术的发展使得主体的界限逐步模糊,叙事主体由单一向多元转化,应积极推动官方叙事主体与自媒体叙事主体的优势互补.从叙事内容看,内容是叙事的基础,要深化对中华优秀传统文化核心内涵的把握,构建以经典文本为核心的内容框架,拓展以文化景观为载体的内容形式.从叙事方式看,图像化、数字化技术将传统文化由平面变成立体,要以电视、电影为媒介,以短视频为中介,以数字技术为依托,让中华优秀传统文化"活起来""动起来",不断推动中华优秀传统文化的创造性转化.
The Narrative Logic of Creative Transformation of Chinese Excellent Traditional Culture in the Digital Age
In the digital era,the promotion of the narrative of Chinese excel-lent traditional culture is mainly analyzed from the three dimensions of narra-tive subject,narrative content and narrative mode.From the perspective of the narrative subject,the development of information technology makes the boundaries of the subject gradually blurred,and the narrative subject is trans-formed from single to multiple,and should actively promote the complementa-ry advantages of the official narrative subject and the self-media narrative sub-ject.From the viewpoint of narrative content,content is the basis of narra-tive,to deepen the grasp of the core connotation of Chinese outstanding tradi-tional culture,to build a content framework centered on classical texts,and to expand the content form carried by cultural landscape.From the perspec-tive of narrative,pictorial and digital technology will turn traditional culture from flat to three-dimensional,we should use TV and movies as media,short videos as intermediary,and digital technology as the basis,so as to make Chinese excellent traditional culture"live"and"move",and continuously promote the creative transformation of the excellent traditional Chinese culture.Creative transformation of Chinese excellent traditional culture.

digital ageChinese excellent traditional culturenarrative subjectnarrative contentnarrative mode

赵中华

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华南理工大学马克思主义学院

数字时代 中华优秀传统文化 叙事主体 叙事内容 叙事方式

2024

理论界
辽宁省社会科学界联合会

理论界

CHSSCD
影响因子:0.217
ISSN:1003-6547
年,卷(期):2024.(9)