首页|仿古镇型旅游景区游客真实性感知、满意度与重游意愿研究——以浙江湖州太湖古镇为例

仿古镇型旅游景区游客真实性感知、满意度与重游意愿研究——以浙江湖州太湖古镇为例

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文章以真实性感知理论为基础,提出仿古镇型旅游景区的概念,并构建仿古镇型旅游景区情境下游客真实性感知—重游意愿研究模型,以探究游客真实性感知对游客满意度及其重游意愿的影响机制.结果表明:游客客观主义真实性感知正向影响存在主义真实性感知、满意度和重游意愿,游客存在主义真实性感知亦正向影响满意度和重游意愿,且影响强度更大;满意度在游客客观主义真实性感知和存在主义真实性感知对重游意愿的影响中起着中介作用.仿古镇型旅游景区开发过程中要尽量完善供给要素,强化自身特色、做强长板,积极举办大型活动和文化演艺,增强仿古镇型旅游景区实用性.
Research on Tourists'Real Perception,Satisfaction,and Willingness to Revisit in Imitation Ancient Town Tourist Attraction
Based on the theory of authentic perception,this paper proposes the concept of imitation of ancient town tourist attractions,constructs a research model of tourists'authentic perception and willingness to revisit in the context of imitation of ancient town tourist attractions,and attempts to explore the impact mechanism of tourists'authentic perception on tourists'satisfaction and willingness to revisit.The results show that tourists'objectivism authentic perception positively affects existential authentic perception,satisfaction,and willingness to revisit,while tourists'existentialism authentic perception also positively affects satisfaction and willingness to revisit,with greater impact intensity;satisfaction plays a mediating role in the impact of tourists'objective and existential true perceptions on their willingness to revisit.In the development process of imitation ancient town tourist attractions,it is necessary to improve the supply factors as much as possible,strengthen our characteristics and advantages,actively organize large-scale activities and cultural performances,and enhance the practicality of imitation ancient town tourist attractions.

imitation ancient town tourist attractionsauthentic perceptionsatisfactionwillingness to revisit

石张宇、齐文权

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浙江工商大学 杭州商学院, 浙江 杭州 311508

浙江工商大学 旅游与城乡规划学院, 浙江 杭州 310018

仿古景区 真实性感知 满意度 重游意愿

教育部人文社会科学研究青年基金

19YJC630083

2024

旅游研究
昆明学院

旅游研究

CHSSCD
影响因子:0.583
ISSN:1674-5841
年,卷(期):2024.16(1)
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