Consensus Map Analysis of Tourist Destination Image in Mountain Scenic Spots:A Case Study of Huangshan Mountain
The detailed description and deconstruction of the tourism image are of great significance for the sustainable development of mountainous scenic spots.This paper took Mount Huangshan in Anhui province as a research area,using the Zaltman Metaphor Elicitation Technique,taking the photos provided by the interviewees as the starting point,extracting constructs,collecting consensus,drawing a consensus map of the Huangshan tourism destination image.The results indicate that the consensus map of Mount Huangshan contains 43 consensus constructs,including 19 original constructs,15 related constructs and 9 final constructs.The tourist destination image of Huangshan is primarily composed of magnificent and beautiful mountain scenery,cultural atmosphere behind the natural scenery,challenging climbing journey with mixed joys and hardships,as well as convenient sightseeing facilities,among which mountain scenery is the most rich and strong perception of Huangshan.The most attractive areas for tourists are concentrated around the 10 iconic tourist areas(points),and other landscapes that trigger image perception are distributed on climbing routes and cable car lines.
万方数据
