A Comparative Study on Tourist image Perception and Spatial Structure of Theme Park:Take Jianye Huayi Brothers'Film Town in Zhengzhou,Henan Province as an Example
Theme Park is a window to spread local characteristics,and tourists'perception of the characteristics of the theme park needs to effectively cooperate with the spatial structure.This paper takes Jianye Huayi Brothers'Film Town in Zhengzhou as a case study,and uses space syntax to analyze the discernability of its spatial structure.Using Interviews,questionnaires,ArcGIS spatial analysis,and other methods to explore the tourist destination image perception preference and its spatial distribution characteristics.After a comparative study on the space structure of Film Town and the tourists'subjective image perception,it is found that there is a mismatch between the tourist destination image and the spatial structure of Film Town.This paper puts forward some suggestions for Film Town to better deal with the relationship between space and tourists,and has enlightening significance for theme park landscape planning and strengthening the construction of tourism image.
tourist destination imagespatial structure of tourist destinationperceptionTheme Park
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