An Empirical Study on the Tourism Intention of the Second Meta-culture:Based on the Cognitive-Emotion Theory
Secondary cultural tourism injects new vitality into the cultural tourism market and has great significance to the change of tourism formats and modes.In order to study the internal mechanism of consumers'second-level cultural tourism intention,this paper introduces the two variables of cultural cognition and emotional connection based on the"cognitive-emotion"theory,constructs the role model of the second-level cultural tourism behaviour intention,and makes an empirical analysis.The results show that the two dimensional works,cultural cognition and emotional connection have a direct influence on the dual cultural tourism intention;cultural cognition and emotional connection are important mediating factors in the formation of the behavioural intention of two-dimensional cultural tourism,and the mechanism of action is greater than the influence of two-dimensional works on tourism intention alone.At the same time,the existence of gender,generation and class differences makes consumers have significant differences in cognition and emotion.
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