Research on the Network Presentation of High-level Scenic Spot Image in Shandong
Based on the ABC attitude model and Internet big data,this paper studies the network presentation types and differentiation characteristics of high-level scenic spots in Shandong Province.The results show that:there are differences in the online image of high-level scenic spots in Shandong province,and the users in Shandong are better than those in the whole country.Reputation and popularity are positively correlated with the level of scenic spot;the overall service quality is better than the landscape quality,but the scenic spot level and landscape quality are not significantly related to the service quality.Based on giving full play to the advantages of service quality,high-level scenic spots in Shandong province should fully improve the utilization level of scenic resources,enhance and strengthen the construction of landscape quality,and precise marketing strategies.
ABC attitude modelShandong provinceimage of scenic spotnetworked presentation
NETL
NSTL
万方数据
