Environment,Relationship and Cognition:the Influence of Small Tourism Enterprises on the Tourism Community under the Embedded Theory
Taking Qingyan Ancient Town in Guiyang as the case site,using the method of qualitative research,through the theoretical analysis framework of macro to medium to micro,the influence of small tourism enterprises on the tourism community is revealed from three levels of"environment embedding,relationship embedding and cognitive embedding".It is found that whether the small tourism business can have a positive impact on the tourism community is restricted by the environment,relationship and cognition;the closer the relationship between the tourism community,the more positive the impact;and the cognition of the small tourism community,it is beneficial to promote the benign development of the tourism community and form a win-win and sharing situation.Therefore,environment,relationship and cognition can become the internal logic and mechanism to study the influence of small tourism enterprises on the tourism community under the embedded theory.
environmental embeddingrelationship embeddingcognitive embeddingsmall tourism enterprisestourism community