Analysis of the Difference between Projected and Perceived Image of Scenic Spots Based on Network Data:Take Qiao's Courtyard as an Example
This paper takes the network text and pictures of Qiao's Courtyard Weibo and tourist e-commerce tourists'comments as research samples,and adopts a combination of text analysis and picture analysis,with the help of dost Content Mining 6.0 and vivo 10 software,to compare and analyze the differences between the destination's projected and the tourists'perceived images,and to understand the specific reasons why Qiao's Courtyard was cancelled"5A"scenic treatment.The study found that in the analysis of online texts,there are differences between the projected and perceived image texts of Qiao's Courtyard in terms of high-frequency word content,sentiment and social semantic network composition.In the network image analysis,Qiao's Courtyard projects the image of a destination with culture and characteristics,while tourists pay more attention to the tourism experience.The"mismatch"area in the"Projected and Perceived Image Model of Destinations"is an important reason for the cancellation of Qiao's Courtyard,and corresponding measures can be taken to address the components of this area in the future.
network dataprojection and perceptiondestination imageQiao's Courtyard
万方数据
