The Influence of Tourism Attraction Employees'Pro-environmental Behavior on Tourist Pro-environmental Behavior Intention:Taking Jiangsu Maoshan Scenic Spot as an Example
All along,the stimulation of tourist pro-environmental behaviour has beenan important part of the green and high-quality development of tourist destinations.Based on the perspective of social impact theory and spillover effect,this research takes the tourists in Maoshan scenic spot in Jiangsu as the research object,and constructs the influence model of tourism attraction employees'pro-environmental behaviour on the tourist pro-environmental behaviour.The results show that:tourism attraction employees'pro-environmental behaviour can positively promote tourist pro-environmental behavior.Felt obligation and altruistic concern both play a partial mediating role in the relationship between tourism attraction employees'pro-environmental behaviour and tourists pro-environmental behaviour.Green equity can not only strengthen the positive influence of tourism attraction employees'pro-environmental behaviour on the tourist pro-environmental behaviour,but also strengthen the positive influence of tourism attraction employees'pro-environmental behaviour on the felt obligation and altruistic concern.The research results enrich the driving factors of tourist pro-environmental behaviour,and also provide a reference for the green and high-quality development of tourism attractions.
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