Tourist Crowding and Memory in Community Tourism Destinations:Interference Effect of Destination Differences
The influence mechanism of tourists'crowding perception on tourists'experience quality and des-tination memory were analyzed with data collected from 420 tourists in Zengcuoan,Xiamen by means of ques-tionnaire,and destination differences were used as the moderator variable in the data analysis.It is found that space crowding has a significant negative effect on tourists'experience quality and destination memory,while experience quality has a positive effect on tourists'destination memory and destination differences enhance the effect of experience quality on destination memory.It was suggested that the relevant tourism management de-partments should control the number of tourists,add public facilities and route signs to reduce congestion,and then market good tourism environments for tourists,enhance tourist destination memory,and create tourism products that meet the market demands according to the unique geographical advantages and resource advanta-ges of the scenic spot.
community tourismtourist crowdingdestination memorydestination differencesexperience quality
NETL
NSTL
万方数据
