Building an Immersive World Heritage Site of Luoyang Bridge
Cultural immersion travel programs have become a magnet for new investment and gained favoura-ble support from governments due to their experiential and interactional nature.To solve the underdevelopment of the Luoyang Bridge as a World Heritage Site,it is suggested that the IP of the Luoyang Bridge should be al-lied with the IP of"The Tale of Chen San and Wu Niang",a folklore listed among the State-level Intangible Cultural Heritage elements.Cultural immersion programs are planned for the world heritage site with techno-logical innovation,theme innovation,activity innovation and business innovation,aiming at promoting intan-gible cultural protection and inheritance and enhancing the quality of tourism.
World Heritage Sitescultural immersion toursLuoyang Bridge"The Tale Between Chen San and Wu Niang"