首页|沉浸式文旅视域下世界遗产景区的创新构想——以泉州洛阳桥为例

沉浸式文旅视域下世界遗产景区的创新构想——以泉州洛阳桥为例

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沉浸式文旅项目因其注重体验性、互动性的特点,已经成为当今文旅产业的新"燃点",政府政策重点扶持的新风向.针对世界遗产点洛阳桥的文旅开发现状和不足,提出把世界遗产点洛阳桥和国家级非遗"陈三五娘传说"两个文旅IP强强联合,通过技术创新、主题创新、活动创新、商业创新,策划相关文旅项目,打造沉浸式世界遗产景区,以促进非遗文化的保护和传承,提升世遗景区的旅游品质.
Building an Immersive World Heritage Site of Luoyang Bridge
Cultural immersion travel programs have become a magnet for new investment and gained favoura-ble support from governments due to their experiential and interactional nature.To solve the underdevelopment of the Luoyang Bridge as a World Heritage Site,it is suggested that the IP of the Luoyang Bridge should be al-lied with the IP of"The Tale of Chen San and Wu Niang",a folklore listed among the State-level Intangible Cultural Heritage elements.Cultural immersion programs are planned for the world heritage site with techno-logical innovation,theme innovation,activity innovation and business innovation,aiming at promoting intan-gible cultural protection and inheritance and enhancing the quality of tourism.

World Heritage Sitescultural immersion toursLuoyang Bridge"The Tale Between Chen San and Wu Niang"

陈冷冷、王理想

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黎明职业大学 文化传播学院

福建广电网络洛江分公司,福建 泉州 362000

世界遗产景区 洛阳桥 "陈三五娘传说" 沉浸式文旅

2024

黎明职业大学学报
黎明职业大学

黎明职业大学学报

影响因子:0.299
ISSN:1008-8075
年,卷(期):2024.(2)