Teaching Quality Evaluation of Marketing Specialty Based on SERVQUAL Model
Presently,there are few teaching evaluation systems with students as the main body,and there is a gap between the evaluation systems of professional course groups.In order to make a targeted teaching quality eval-uation for marketing majors with strong practicality,the author designed a correlation analysis method based on as-sociation rule(AR)algorithm.Naive Bayes algorithm is used to classify the obtained strong rule results,and fi-nally a teaching quality evaluation system for marketing majors was constructed by combining AR algorithm and SE-RVQUAL model.The results show that the method has excellent performance and the constructed evaluation system has good applicability.
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