Popular Trends and Changes:The Spread and Expression of Network Hot Words
The annual hot word of the Internet is an important carrier of culture.It shows the most concerned topics and phenomena in a country or region in a year,reflects the innovation and change of language,and also conveys the sociality,pluralism,dynamic nature,uniqueness and openness of culture.Internet hot words can be said to be a form of expression of Internet popular culture,which is created by Internet users in specific scenes,and usually has the characteristics of temporary,short-term,rapid dissemination,simple surface and so on.In this paper,40 annual hot words published by the editorial departments of Shanghai Language Weekly and Bite the words from 2019 to 2022 are selected as research objects.With the support of Baidu Index as data,this paper analyzes the communication subjects,communication behaviors and communication effects of Internet hot words from the perspective of communication science and linguistics and from the perspective of pop culture along the time axis.The expression forms and functions of the hot words of the year are discussed.This paper aims to better understand and grasp the laws,characteristics and values of popular culture in the Internet era through the study of the Internet hot words of the year.
internet hot wordspopular culturecommunication researchannual hot words
万方数据
