The Ritual View of Communication and Its Aesthetic Characteristics
The ritual view of communication,as an important component of ritual communication,is an ideological concept in communication studies.Its concept originated from the focus on rituals in anthropology studies.Rituals are composed of programmed and repetitive behaviors,playing a role in communication and social integration through the interaction of symbols.The interactive behavior of symbols with transcendent significance is a dissemination process with ceremonial characteristics,and the ritual view regards communication as ritual itself.The characteristics and functions of rituals continue into the ritual view of communication,and have aesthetic attributes in stable and repetitive use of symbols.The aesthetic appeal of ritual communication enhances the emotional resonance and participation of the audience,strengthens the transmission of symbolic meanings,promote the transmission of cultural identity and common values,and plays an important role in promoting the effectiveness of communication.
ritual communicationritual view of communicationritual symbolsaesthetics
万方数据
维普
