Logistics development strategy of Shenhua group based on SWOT quantitative analysis
For the strategic problems of logistics development in Shenhua Group, a SWOT quantitative analysis model has been developed and a quantitative calculation was made based on SWOT with the comprehensive consideration of strengths, weaknesses, opportunities and threats in Shenhua Group logistics development from the point view of a system. According to the analysis, both the intensity of the total strengths and opportunities of logistics development in Shenhua Group have far more superiority than its weaknesses and threats. Through the construction of the strategic quadrangle, the strategic strength coefficient can be obtained. Therefore, the logistics development in Shenhua Group should take opportunistic and pioneering strategy, and overcome the obstacles gradually to turn threats into advantages while enhance its competitiveness. The application of SWOT quantitative analysis provides a new thought for logistics development strategy in Shenhua Group.
国家科技期刊平台
NSTL
万方数据
