摘要
台湾首家创办的诚品书店作为当代传统书店创新模式成功经营的典范，以“人文”为本，打破了局限于“售卖图书”的单一输出结构，创造性地开拓了“诚品文创模式”。从诚品书店的空间设计和内容创造两方面来探析其文创模式，这种人文关怀与生活创意相融合、美学与商业相结合的模式，对大陆文化创意产业在重视民族文化积淀与传承，以及如何在消费主义时代把握好文化与商业间的关系有着深刻的启迪。
Abstract
As a model of business success of contemporary traditional bookstore innovation mode ,Elite Bookstore breaks the single output structure which limited in the bookselling ,develops “Mode of Elite Bookstore Cultural Creativity”creatively with the concept of “humanity‐oriented”.In this paper ,we dis‐cuss the mode of culture creativity from the two aspects of the space design and content creation .This mode ,which integrated humanistic concern and life creativity ,combined aesthetics with commerce ,has en‐lightened profoundly on the importance of heritage of national culture and how to grasp the relationship of culture and commerce in the era of consumerism in Mainland cultural and creative industries .
NETL
NSTL
维普
万方数据